Expert Fashion & Beauty Copywriter

Helping you connect to your clients and satisfy their cravings

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Not enough hours in the day? Passionate about your work but always busy worrying about everything else?

Lucky for you, this is where I come in. Through expert copywriting I:

Save you time so you never miss another trend
Elevate your appearance to reach people that fit your flair
Steal your client’s hearts through copy that inspires

Let me use my specialty so you can focus on yours.

I Give You the Time to Focus on What Really Matters

Schedule now

Save You Time

What are you passionate about?

Have you always dreamed of being in Vogue?

Obsessed with makeup and clothes?

Maybe you’re a jewelry junkie or addicted to accessories.

Whatever fills your cup, let me ask you this: how much time do you spend doing your one thing? Designing new looks, buying new materials, creating remarkable products, or curating the perfect pieces?

How often are you running around getting all the other little ducks in a row so your one extra-special thing can come to life?

Let me give you time back to do more of what you love (including that well-deserved vacation, that long-forgotten hobby you’ve always wanted to pick up, and those extra-precious moments with friends and family).

Elevate Your Appearance

Is your brand getting in front of the right people?

The very people you’ve tailored and dressed up your business for?

As an entrepreneur myself, I know you want to shout about your brand from the rooftops. My job is to make sure the right people hear it.

I’ll grow your brand and reach your target audience through SEO-optimized copy, showing your clients their perfect solution.

You.

Steal Your Client’s Hearts

Reaching your audience is just the first step.

The next step is to connect with them. I’ll help you achieve this by:

Making them feel seen and heard: it’s just important to feel good on the outside as it is on the inside

Showing them you have exactly what they’re looking for

Creating a timeless space they come back to again and again

I use specialized copy to take your audience from lead to client, client to returning client, and returning client to referral.

Services & Rates

Website

Starting at $350 per page — 1,000 words

Reach your target audience and guide them on their journey to your brand by showing them what you’re business is all about.

Blogs

Starting at $250 — 1,000 words

Boost SEO and inspire your readers with a series of monthly blog posts: give tips and tricks and let them know what’s in and what’s out.

Email

Starting at $150 per email

Now that your audience is in front of you, it’s time to connect. Use email sequences to build trust and establish authority.

Ads

Starting at $75 per ad (+ 5 variations)

Meet your clients where they already are – shopping online. Build your email list or drive sales with simple and effective ads.

Product Descriptions

Starting at $75 per description

Earn sales with product descriptions that make your customer hit add to cart without thinking twice.

Get To Know Me

Hi there! I’m Serena, a New York City-based freelance copywriter specializing in all things fashion and beauty.

I believe fashion and beauty are just as internal as they are external.

An art: a form of creativity, a chance to play, a way to express yourself, your identity, and your very essence.

What’s even more special? Helping others feel the same.

I’ve been drawn to all things fashion and beauty for — well — forever.

I still remember my favorite pair of sparkly jeans from the 2nd grade. Why did I love them? Of course, they were gorgeous and fun, but I really loved how they made me feel.

Confident, playful, radiant.

And that‘s how I ended up here.

Photo of Serena- New York City based Fashion and Beauty Copywriter

Wanna take a peek into my past?

I have prior work experience in:

Digital Marketing | Sales | Public Relations | Retail | Management

And I’ve worked across the Fashion, Jewelry, E-commerce, and Tech industries.

Make Your Clients Feel Shiny and Shimmery

Just like your products and services

As an empath, I’ve always had an extra-special way of connecting with people: I know what your client wants and needs.

And as a copywriter obsessed with fashion and beauty, I know exactly how to get them there.

With my past experiences and my love for writing, I created Said by Serena to help businesses grow through curated freelance copywriting.

I specialize in all things Fashion + Beauty — from Apparel, Jewelry & Accessories, to Skincare, Makeup, & beyond.

Whether you’re a small business just starting in the fashion and beauty industry or an established brand that’s perfectly polished, I’ll help you take your business to the next level.

Book Now